How Ridesharing Can Keep Riders’ Trust

Tammy Cohen, PHR, SHRM-CP
November 7 2018
Ten years ago, the cardinal rule of the internet was to never under any circumstances give out your location or agree to meet strangers. It’s safe to say that times have changed. Ridesharing apps enable people to hire strangers to drive them to their destination. The concept revolutionized both the transportation industry and the gig economy. The benefits of the service are clear. Some studies indicate they have drastically reduced the amount of drunk driving incidents in certain cities. They also cannot be beat in terms of convenience and ease of payment.  
But one question remains in users’ minds: is it safe? Various ridesharing apps have received negative press from a number of incidents: robberies, sexual assaults, even murders. So, how can ridesharing apps ensure their riders’ safety and trust? Quality pre-employment screening is the solution. A good background check has four main qualities: coverage, accuracy, speed, and ease of integration.  


Ridesharing companies should look to screening solutions that offer a wide array of services. Given the nature of the services they provide, companies should ideally conduct a National Criminal and Sex Offender Search. They should also look at Motor Vehicle Recordsto see if drivers have a history of reckless driving or citations. Some screening services offer continual monitoring to alert companies of new citations and violations, such as recent DUIs.  


When it comes to accuracy for pre-employment background checks, you simply cannot beat screening experts. Automation and AI streamlined many of the processes in the background check industry. Sometimes, however, trained FCRA-certified experts are needed to verify the results. This reduces the chances of a conviction being overlooked or attributed to the wrong person. In addition to the ‘human touch’, it’s important that screening solutions tap an array of databases in their searches to minimize the chances of missing something.  


Quick turnaround times are essential for any company, but even more so for those in the gig economy. Most ridesharing drivers do it as a “side hustle” to make extra money where they can. If their background check takes too long, they’ll likely move on to something else and the rideshare service will lose out on a potential driver. It’s important, however, to balance speed with accuracy.


Ease of integration may seem like a secondary concern. But the faster a background check service can integrate with the company’s existing systems, the faster they can both get to work. The adoption of a new screening service needs to be efficient and seamless to prevent loss of potential drivers and revenue. To create a foundation of trust, ridesharing apps require quality background screening solutions. InfoMart can provide ridesharing companies with the four things they need most: coverage, accuracy, speed, and easy integration. Contact InfoMart.

About Tammy Cohen

Tammy Cohen, an industry pioneer and expert in identity and employment screening, founded InfoMart 30 years ago. Deemed the “Queen of Screen,” she’s been a force behind industry-leading innovations. She was most recently the first-to-market with a fully compliant sanctions search, as well as a suite of identity services that modernizes talent onboarding. Tammy revolutionized the screening industry when she stepped into the field, developing the first client-facing application and a due diligence criminal search that has since become standard for all background screening companies. Cohen has received national awards and honors for her business and civic involvement, including Atlanta Business Chronicle’s Top 25 Women-Owned Firms in Atlanta, Enterprising Women Magazine’s Enterprising Women of the Year award, the YWCA of Northwest Georgia’s Kathryn Woods Racial Justice Award, and a commendation in the 152nd Congressional Record. To learn more about Tammy, visit

About InfoMart

InfoMart has been revolutionizing the global background and identity screening industry for 30 years, providing businesses the information they need to make informed hiring decisions. They develop innovative technology that modernizes talent onboarding, including a first-to-market biometric identity authentication application and a verified sanctions search. The WBENC-certified company is a founding member of the Professional Background Screening Association, and they have achieved PBSA accreditation in recognition of their consistent business practices and commitment to compliance with the FCRA. The company is dedicated to customer service, speed, and accuracy, and it has been recognized for its success, workplace culture, and corporate citizenship with over 45 industry awards. To Get the Whole Story on InfoMart, please visit, follow @InfoMartUSA, or call (770) 984-2727.

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