Atlanta, GA – January 09, 2018 – In a move that signals their continued effort to pioneer the optimal candidate experience, InfoMart announced today the expansion of their ASAP Connect platform to include gender non-binary identifiers.  Already a global leader in identity and background screening technology, InfoMart now leads the field in gender identity inclusion.  Candidates will select from traditional binary options male or female, indicate gender non-binary, or simply choose other and self-identify as they see fit.

As a woman-owned firm, diversity and inclusion are two vital components to the award-winning InfoMart employee culture.  “At InfoMart, ‘respect’ is the number one rule of the house, especially when it comes to honoring what makes each of us unique,” explains InfoMart Founder and Chief Visionary Officer, Tammy Cohen. “It is only fitting that we live our culture outside our walls, and offer an applicant experience specifically designed to truly be inclusive of all applicants.”

While InfoMart continues to push their own applications forward, they recognize the effort required to mirror this change where the screening data resides, and are committed to putting in the work alongside their data partners.  Courthouses, state departments of motor vehicles, and other government agencies that provide screening results continue to limit options to male/female, though both California and Oregon have adopted measures to provide for a third option.  Expanding gender identifiers to at least a third option reflects InfoMart’s global customer base, as non-binary identifiers have become legal commonplace in countries such as Australia, New Zealand, Canada, Germany, and Nepal, among others.

2017 saw InfoMart invest heavily in the deployment of innovative mobile onboarding technology married with biometric identity verification processes.  This focus on the experience of each applicant and how it relates to their impression of the hiring process resonates with the company’s customers.  “InfoMart’s screening tools are often an employer’s first touchpoint with a candidate,” noted Chief Strategy Officer, Erica Clausen-Lee.  “Employers looking to attract the best talent want their candidate pool to feel comfortable from the onset. This very simple – yet impactful – change reflects InfoMart’s values and meets candidates right where they are.”


About InfoMart

InfoMart has been revolutionizing the global background and identity screening industry for 30 years, providing businesses the information they need to make informed hiring decisions. They develop innovative technology that modernizes talent onboarding, including a first-to-market biometric identity authentication application and a verified sanctions search. The WBENC-certified company is a founding member of the Professional Background Screening Association, and they have achieved PBSA accreditation in recognition of their consistent business practices and commitment to compliance with the FCRA. The company is dedicated to customer service, speed, and accuracy, and it has been recognized for its success, workplace culture, and corporate citizenship with over 45 industry awards. To Get the Whole Story on InfoMart, please visit, follow @InfoMartUSA, or call (770) 984-2727.

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