How Talent Analytics Can Help Grow Your Small Business

Tammy Cohen, PHR, SHRM-CP
October 17 2018
In the last 20 years, candidate screening and hiring has been automated. However, the hiring manager still needs to make a decision on hundreds of candidates. Years ago, people told hiring managers to “go with their gut” when it came to hiring candidates. Not only is this selection method potentially biased, but it could spell disaster if you’re hiring for a small to midsized business. With SMB employees playing such key roles, in turn organizations are turning away from instinct and moving towards technology to decide on new hires. People analytics, also called talent analytics, is the secret weapon your company might need.

Hiring the best person for the job must be quantified against both the cost and the time of the process itself. Industries such as healthcare, higher education, and technology require extensive interviews and license verifications on top of resume screening, interviews, and background checks.

Wondering how your company can streamline its onboarding practices? The answer is simple: by integrating automation and AI technology into your recruitment and background screening programs.


The Talent Analytics Your Small or Midsized
Business Needs

Hiring Analytics

Hiring analytics provide insight into prospective hires by analyzing their skills and helps the company make an impartial decision when it comes to hiring. We can unconsciously look for traits that confirm what we think and pay special attention to those traits. This can cause us to overlook strong candidates without ever realizing that we’re being biased. Hiring analytics take confirmation bias out of the equation and determine who is objectively the best fit for your small or midsized business. This way, you won’t miss out on a superstar employee.

Feedback Analytics

This examines current employees to determine how well they’re performing and if their skills are being put to good use. For example, talent analytics might be able to show you that one of your teams has trouble communicating because they rarely send emails to touch base. Perhaps one of your workers isn’t managing their time well or your staff feels isolated from each other and it’s decreasing employee satisfaction; people analytics can help you identify these problems and fix them. The possibilities are endless, and with artificial intelligence, the analytics potential grows expontentially.

Optimization Analytics

Optimization analytics marry hiring and feedback analytics. This last step helps you determine what your company is doing well and what talents, skills, or adjustments you need to continue moving forward. These analytics assess what your workers do well, and what they do not. Perhaps you have a team of stellar programmers, but they don’t know much about graphic design. Or maybe your kitchen is good at getting orders cooked quickly, but there aren’t enough servers to get them out to the dining room. This shows you what talents your team needs to play on your strengths and minimize your weaknesses.

The Possibilities for your Small to Midsized Business

People analytics can be an invaluable tool when it comes to hiring your next employee—and that benefit is even more apparent if you’re a startup or midsized business. That’s not all it can do, though. There is potentially no limit to how people analytics could be used. Surveys provide data that is analyzed into an overall report of employee sentiment; analysis of emails can give insight into how well your team communicates. It’s up to you to decide what best suits your business’s needs.

In a small to midsized business, finding the right candidate is crucial. Your company has been built by hard work, trust, and reliability. It needs people that respect those values and what they stand for. We at InfoMart know this because we’ve been there before ourselves. We were founded thirty years ago and have been working ever since to provide clients with a streamlined and efficient security screening process. While talent analytics can help your SMB find an exciting new candidate,
InfoMart can protect your business from the risks and pitfalls that come with
the hiring process.


Ready to get serious about security?

You’re in luck. We’ve designed a background check platform for SMBs.

About Tammy Cohen

Tammy Cohen, an industry pioneer and expert in identity and employment screening, founded InfoMart 30 years ago. Deemed the “Queen of Screen,” she’s been a force behind industry-leading innovations. She was most recently the first-to-market with a fully compliant sanctions search, as well as a suite of identity services that modernizes talent onboarding. Tammy revolutionized the screening industry when she stepped into the field, developing the first client-facing application and a due diligence criminal search that has since become standard for all background screening companies. Cohen has received national awards and honors for her business and civic involvement, including Atlanta Business Chronicle’s Top 25 Women-Owned Firms in Atlanta, Enterprising Women Magazine’s Enterprising Women of the Year award, the YWCA of Northwest Georgia’s Kathryn Woods Racial Justice Award, and a commendation in the 152nd Congressional Record. To learn more about Tammy, visit

About InfoMart

InfoMart has been revolutionizing the global background and identity screening industry for 30 years, providing businesses the information they need to make informed hiring decisions. They develop innovative technology that modernizes talent onboarding, including a first-to-market biometric identity authentication application and a verified sanctions search. The WBENC-certified company is a founding member of the Professional Background Screening Association, and they have achieved PBSA accreditation in recognition of their consistent business practices and commitment to compliance with the FCRA. The company is dedicated to customer service, speed, and accuracy, and it has been recognized for its success, workplace culture, and corporate citizenship with over 45 industry awards. To Get the Whole Story on InfoMart, please visit, follow @InfoMartUSA, or call (770) 984-2727.

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