The Most Underutilized HR Resource: People Analytics

Tammy Cohen, PHR, SHRM-CP
April 4 2018
New HR tools are emerging: biometrics, IoT, and digital assistance to advance HR performance. The most underutilized HR resource, and potentially the highest ROI, is people and talent analytics.

Whether you’re a small to mid-sized business or a large corporation, utilizing workforce business information should be part of any comprehensive Human Resources department. This influx of technology into the office has offered HR professionals a host of data points that companies can use to determine and substantiate larger management decisions, including the ways in which they handle talent— recruitment, acquisition, promotion, retention, compensation, and more. More than that, people analytics have proven to be an extraordinary prognostic tool because predictive analytics can forecast upcoming attrition rates or performance. As biometrics and the IoT become further integrated into our offices, we’ll have even more data available at our fingertips.

HR analytics put muscle in the HR strategy, hiring the people who can achieve your core goals, like increased revenue, customer satisfaction, and market share.

Achieve Your Core Business Objectives

HR analytics can be the secret weapon that HR deploys to retain the right talent, which results in a measurable contribution to the core business objectives. HR analytics currently run in the background of many assessment, recruitment, screening, and development applications. All the “big data” that HR wanted and knew had potential but was a burden to use is now working in an organized fashion through AI predictive analysis. The change has occurred at a slow crawl over the past couple of years, each system upgrade boasting additional capabilities, and you might not have even noticed how it is saving you time.

HR analytics put muscle in the HR strategy, hiring the people who can achieve your core goals, like increased revenue, customer satisfaction, and market share.

Besides working to help find the right people, AI is hard at work assisting employers in keeping the right people.

Background Checks

Background screening is often thought of as a search for criminal activity, but we’re truly an industry designed to help businesses find and sustain their ideal workforce, the “right talent” to achieve overall business success.

Background checks are a tool to secure the safety of a company’s people and data, however, there is a trough of information gathered in employee screening, and it’s not just information on candidates for employment; for example, through your screening program, you can track the success of recruitment tools, sources, and even the individual recruiter’s performance. Background check data can be analyzed to reveal candidate patterns and hiring trends, which could then be used to adjust how a company is seeking talent. Background check data is also a history of a company’s overall hiring practices—including everyone they have considered hiring in addition to those they’ve actually onboarded—so it’s a succinct picture of their demographics, retention rates, diversity, pay equity, and more.

Stop by booth 205 to visit me and InfoMart at the KNOW Identity Conference in Washington, D.C., March 26th to the 28th.

About Tammy Cohen

Tammy Cohen, an industry pioneer and expert in identity and employment screening, founded InfoMart 30 years ago. Deemed the “Queen of Screen,” she’s been a force behind industry-leading innovations. She was most recently the first-to-market with a fully compliant sanctions search, as well as a suite of identity services that modernizes talent onboarding. Tammy revolutionized the screening industry when she stepped into the field, developing the first client-facing application and a due diligence criminal search that has since become standard for all background screening companies. Cohen has received national awards and honors for her business and civic involvement, including Atlanta Business Chronicle’s Top 25 Women-Owned Firms in Atlanta, Enterprising Women Magazine’s Enterprising Women of the Year award, the YWCA of Northwest Georgia’s Kathryn Woods Racial Justice Award, and a commendation in the 152nd Congressional Record.

About InfoMart

InfoMart has been revolutionizing the global background and identity screening industry for 30 years, providing businesses the information they need to make informed hiring decisions. They develop innovative technology that modernizes talent onboarding, including a first-to-market biometric identity authentication application and a verified sanctions search. The WBENC-certified company is a founding member of the Professional Background Screening Association, and they have achieved PBSA accreditation in recognition of their consistent business practices and commitment to compliance with the FCRA. The company is dedicated to customer service, speed, and accuracy, and it has been recognized for its success, workplace culture, and corporate citizenship with over 45 industry awards. To Get the Whole Story on InfoMart, please visit, follow @InfoMartUSA, or call (770) 984-2727.

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