How Can Video Enhance the Hiring Process?

Guest Post

August 11 2022

We’ve all applied for jobs before, and let’s face it—it’s not the most exciting process. In times like these, with rapid technological advancements and an increasingly tech-savvy workforce, it’s crucial to find ways to make your company’s applicant experience as appealing, sleek, and comprehensive as possible. The effective use of video in the recruiting process, whether for the job portal, the video interview, or direct employer brand advertising, demonstrates a modern and exciting workplace culture in ways that static words on a screen or piece of paper cannot. It also helps to  reduce the hiring risk associated with onboarding new employees.

More than a job description ever could, using video in your recruiting process assists applicants in comprehending more about the day-to-day tasks of a position. Recruitment videos also optimize the application experience, raise application rates, reach more prospects by grabbing their attention, and positively convey your brand.

Interested in learning more? Here’s a list of eight ways your business will benefit from using video to recruit top talent:

Strengthens Your Brand Image

When you contact a potential employee or applicant, they notice your brand identity first. Their perception of your brand depends on how your company conducts itself, both offline and online. Videos are excellent for building your employer’s brand and showcasing your business as a place where people love to work.

Videos may be used to offer your employee value proposition, promote your core vision, and tell a narrative about your business. For example, you could make a video that shows a day in the life of a current employee at your company. This is a great way to demonstrate expectations while also highlighting your company culture. It will help you show prospective employees what it’s like to work at your company and showcase a positive work environment, all while confirming that your business values corporate transparency.

This will not only show prospects that your company is modern and fun to work for but also that you take your work seriously and strive to go above and beyond in everything you do.

“Videos offer your employee value proposition, promote your core vision, and tell a narrative about your business. “

Helps Connect with More Applicants

Enjoyable and engaging content is more likely to be shared by viewers, and people typically prefer to view videos over text blocks and photos. This means that more people are likely to view, engage with, and share your job advertisements if they are well-done, aesthetically pleasing videos. This will help you expand your connections and get more employee recommendations. Using resources like a promotional video maker could help you accomplish your recruiting objectives by offering you a way to make the highest quality videos effortlessly.

Videos are also an effective interviewing tool that allow you to connect with prospects personally, no matter where they are in the world.

Saves Time and Money

Is your talent acquisition team tired of spending so much time and money on promoting job openings? Since you can attract more applicants with great promo videos, you will gather more candidates in a smaller amount of time. This will help you develop a quicker recruiting process, cut recruiting costs, enhance your hiring resources, and reduce hiring risk.

You’ll also save time and reduce potential traveling costs by doing video interviews instead of organizing in-person interviews. Additionally, you would not be required to spend as much money marketing open job positions to fill your employment channels since video could help you develop a steady stream of job prospects on its own.

Accelerates the Screening Process

The candidate screening process may be shortened by using video to systematize it, which could drastically speed up and narrow down the applicant pool. Since video interviews get completed much quicker than conventional interviews, hiring the appropriate candidate won’t take as much time.

Post videos to job pages that clearly answer FAQs about the pre-employment screening process. This way, the hiring process begins smoothly with candidates knowing what to expect before they even start the interview process. Your prospects will feel taken care of, and it’ll reduce turnaround time.

Video can be used alongside your current processes as well, which will hugely benefit your company by preventing you from having to change your whole strategy. Offering easy access to video content will accelerate every interaction with applicants and provide you with a valuable resource that you can use frequently.

Eliminates Location Restrictions

Your business may benefit from the talent excess in some areas and the skills shortage in others. With video as an interviewing resource, you can quickly contact and communicate with ambitious prospects from various places who might not have time to interact with you in person right away. Additionally, it makes talent evaluation quick and effective.

By granting you access to communicate with people across the globe, video aids in expanding your applicant pool. Interviews conducted through video are significantly simpler to administer and relatively affordable. Video interviews reduce the time required to conduct interviews with many applicants, lowering recruitment-related expenses and removing geographical limitations.

Aids in Mobile Outreach

A growing proportion of candidates submit their job applications through a mobile device. Moreover, many candidates actively search for their jobs on the go through apps and websites on their cell phones.

Due to the move toward mobile job searches and applications, candidates are increasingly gravitating towards innovative and streamlined hiring methods versus conventional employment portals and application procedures. Releasing sleek informational videos to your career pages gives prospects a strong first impression by showing them that your company is future-focused and growing. It also simplifies your candidate’s mobile job search experience, which will stand out to them when compared to outdated job postings.

Gives You a Competitive Advantage

Recruitment videos effectively improve your recruiting process, engage applicants, and adhere to the most recent hiring trends. Cutting-edge technology like gamification and social video tells prospects that your company prioritizes innovating, adapting, and growing with the times.

Keeping up with trends and using cutting-edge technology is essential to maintaining your position as a leader in your industry and staying ahead of the competition. Not only will video help you to achieve a reputation for innovation, but it will also help you attract top prospects and identify the best candidates for your company. Video made through a promotional video maker is especially helpful in boosting application rates.

“Cutting-edge technology like gamification and social video tells prospects that your company prioritizes innovation.”

Highlights Business Objectives & Employee Experience

A video is an effective tool that can be used to promote your brand presence, showcase your workplace culture, and persuade job prospects by displaying the value in working for your company.

Highlight your company’s ideals and provide an impression of what it’s like to work with you. One way you can do this is by adding employee testimonials to your video. You could display employees’ quotes through text, get some employees to do voiceovers, or show video interviews with employees. Just make sure you’re allowing employees to share their candid and personal accounts of why they love working with your company. Knowing what to expect and seeing the human side of your company will get applicants interested, making them more eager to connect.

Videos are a fantastic way to communicate your unique message and objectives to prospective employees. They improve the applicant experience by providing timely and personal interactions throughout the recruiting process and make the process of hiring easier for everyone involved.


Video has the potential to change your hiring process in monumental ways. This method can be used during recruitment to foster discussions and increase recommendations while improving the applicant experience. Say goodbye to exclusively hiring local, SEO shortcomings, and costly, outdated recruitment methods. Instead, say hello to one of the easiest and most attractive ways to attract top talent by delivering your company’s brand effectively.

Recruitment is only one part of the hiring process. Once your recruitment videos aid you in sending and receiving accepted job offers, consider providing an extra layer of security by running a background check on new hires. This ensures that the person you’re hiring demonstrates the experience and behavior necessary to support and protect your growing enterprise.


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About Tammy Cohen

Tammy Cohen, an industry pioneer and expert in identity and employment screening, founded InfoMart 30 years ago. Deemed the “Queen of Screen,” she’s been a force behind industry-leading innovations. She was most recently the first-to-market with a fully compliant sanctions search, as well as a suite of identity services that modernizes talent onboarding. Tammy revolutionized the screening industry when she stepped into the field, developing the first client-facing application and a due diligence criminal search that has since become standard for all background screening companies. Cohen has received national awards and honors for her business and civic involvement, including Atlanta Business Chronicle’s Top 25 Women-Owned Firms in Atlanta, Enterprising Women Magazine’s Enterprising Women of the Year award, the YWCA of Northwest Georgia’s Kathryn Woods Racial Justice Award, and a commendation in the 152nd Congressional Record.

About InfoMart

InfoMart has been revolutionizing the global background and identity screening industry for 30 years, providing businesses the information they need to make informed hiring decisions. They develop innovative technology that modernizes talent onboarding, including a first-to-market biometric identity authentication application and a verified sanctions search. The WBENC-certified company is a founding member of the Professional Background Screening Association, and they have achieved PBSA accreditation in recognition of their consistent business practices and commitment to compliance with the FCRA. The company is dedicated to customer service, speed, and accuracy, and it has been recognized for its success, workplace culture, and corporate citizenship with over 45 industry awards. To Get the Whole Story on InfoMart, please visit, follow @InfoMartUSA, or call (770) 984-2727.

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