Hiring Took Longer in 2017: Identity Tech Is the Solution

Tammy Cohen, PHR, SHRM-CP
May 22 2018
A study by Glassdoor found that the interview process got longer last year. The Society for Human Resource Management (SHRM) accounted the rise in process times to company procedures, regulations varying across industries, and the lengthy endeavor that background screening and identity verification can be when it’s poorly managed.
Hiring the best person for the job must be quantified against both the cost and the time of the process itself. Industries such as healthcare, higher education, and technology require extensive interviews and license verifications on top of resume screening, interviews, and background checks.

Wondering how your company can streamline its onboarding practices? The answer is simple: by integrating automation and AI technology into your recruitment and background screening programs


Biometric Identity

Unless your company screens with a third-party provider that guarantees stellar turnaround times, background screening remains one of the lengthier portions of the hiring process—but it doesn’t have to be that way. Lowering turnaround times while maintaining the reliability of the information is key. The background screening process was revolutionized by the development of biometric identity authentication used specifically for the candidate’s application process.

InfoMart’s ASAP ID directly responds to the problem Glassdoor recognized at the end of 2017 with a mobile application that authenticates identity and onboards a candidate to an HCM.


How ASAP ID works:

  • Candidate uploads a driver’s license like depositing a check in a banking app.
  • ASAP ID authenticates the government ID and captures the candidate’s identifying information.
  • Candidate uploads a selfie and the app biometrically compares it to the picture on the government ID.
  • The information from the ID is captured and populates into any HR or security system. The verified information can be used for anything from HCM onboarding to badging.

The government-issued identification documentation (and the verified data captured in the process) automatically initiates a background check. The entire process is mobile-friendly, allowing applicants to verify their identity and request a background check anywhere in the world. Incorporating technology like ASAP ID into your company’s screening program streamlines the onboarding experience and decreases the time-to-hire.


Automation of Recruitment Processes

Every blog will tell you that AI and automation software minimize the time-consuming mundanity of clerical work, and HR and recruitment are no different. No matter the size of your company, technology is changing the way we understand hiring.

New interview solutions from startups such as Headstart App and Canvas re-imagine the hiring process with the assistance of technology. Canvas initiates a text message pre-interview, decreasing the likelihood of unintentional face-to-face bias and allowing candidates who don’t interview well to stand out.

Not only does this technology forefront the importance of a positive candidate experience, but it also speeds up the pace of traditional interviews. This is just one example of AI pervading the standard business model.

This introduction of AI as the initial point of contact for candidates brings up new challenges in identity verification. It is easy for strangers to masquerade behind a computer screen. Automatic identity verification solves the problem without sacrificing the efficiency that drives companies to consider these innovative options in the first place.


There is no excuse for operations slowing down as markets speed up.

Today’s technology should be cutting recruitment practice times in half. Integrating a similar identity authentication program into your own business plan could be beneficial for your company as well. For a well-established program, take a moment to learn more about biometric identification software, ASAP ID,or request a demo.

Like this blog? You’ll love 6 Ways AI Will Change Your HR Department.

About Tammy Cohen

Tammy Cohen, an industry pioneer and expert in identity and employment screening, founded InfoMart 30 years ago. Deemed the “Queen of Screen,” she’s been a force behind industry-leading innovations. She was most recently the first-to-market with a fully compliant sanctions search, as well as a suite of identity services that modernizes talent onboarding. Tammy revolutionized the screening industry when she stepped into the field, developing the first client-facing application and a due diligence criminal search that has since become standard for all background screening companies. Cohen has received national awards and honors for her business and civic involvement, including Atlanta Business Chronicle’s Top 25 Women-Owned Firms in Atlanta, Enterprising Women Magazine’s Enterprising Women of the Year award, the YWCA of Northwest Georgia’s Kathryn Woods Racial Justice Award, and a commendation in the 152nd Congressional Record. To learn more about Tammy, visit

About InfoMart

InfoMart has been revolutionizing the global background and identity screening industry for 30 years, providing businesses the information they need to make informed hiring decisions. They develop innovative technology that modernizes talent onboarding, including a first-to-market biometric identity authentication application and a verified sanctions search. The WBENC-certified company is a founding member of the Professional Background Screening Association, and they have achieved PBSA accreditation in recognition of their consistent business practices and commitment to compliance with the FCRA. The company is dedicated to customer service, speed, and accuracy, and it has been recognized for its success, workplace culture, and corporate citizenship with over 45 industry awards. To Get the Whole Story on InfoMart, please visit, follow @InfoMartUSA, or call (770) 984-2727.

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