Identity Tech: The Solution for the New World of Work

Tammy Cohen, PHR, SHRM-CP

June 8 2020

As we all begin to consider what social distancing will look like for workplaces, the need for digital hiring solutions becomes even more apparent. Recruitment has been headed in the digital direction for years—ushering in great candidate experiences and a trove of remote hiring solutions—and these strange times have HR professionals doubling down in their hunt for technology that makes hiring and background screening a simple, remote experience.

Wondering how your company can vet in-house and remote staff, streamline pre-employment screening, and offer candidates a fully mobile experience from the safety of their own homes? The answer is simple: by integrating automation and AI technology into your recruitment and background screening programs.


Biometric Identity Screening

Unless your company screens with a third-party provider that guarantees stellar turnaround times, background screening remains one of the lengthier portions of the hiring process—but it doesn’t have to be that way. Lowering turnaround times while maintaining the accuracy of the information is key to improving your time-to-hire. The background screening process was revolutionized by the development of biometric identity authentication used specifically for the candidate’s application process.

InfoMart’s ASAP ID was the industry’s first solution to the problem Glassdoor recognized at the end of 2017. ASAP ID is a mobile application that authenticates a candidate’s identity, begins the background check process, and transmits that information right to your ATS—all in 60 seconds.

 Incorporating technology like ASAP ID into your company’s screening program streamlines the onboarding experience and makes pre-employment screening simple for everyone, applicants included.


Here’s how ASAP ID works:

  • Your candidate uploads a picture of their driver’s license or other government-issued ID, not unlike depositing a check through a banking app
  • ASAP ID authenticates the government ID as legitimate and captures the candidate’s identifying information
  • Your candidate then uploads a selfie and the app biometrically compares it to the picture on the government ID. Facial-recognition AI is utilized the ensure the pictures are a match.
  • The captured information from the ID is transmitted into any HR or security system. This verified information can be used for anything from HCM onboarding to badging.

The government-issued identification documentation (and the verified data captured in the process) automatically initiates a background check. The entire process is mobile-friendly, allowing applicants to verify their identity and request a background check anywhere in the world, right from their phones. Not only does this speed up the background check process, it also makes it incredibly convenient for your candidates. Incorporating technology like ASAP ID into your company’s screening program streamlines the onboarding experience and makes pre-employment screening simple for everyone, applicants included.


Automation of Recruitment Processes

Every blog will tell you that AI and automation software minimize the time-consuming mundanity of clerical work, and HR and recruitment are no different. No matter the size of your company, technology is changing the way we understand hiring. Interview solutions from startups such as Headstart App and Canvas re-imagine the hiring process with the assistance of technology. Canvas initiates a text message pre-interview, decreasing the likelihood of unintentional face-to-face bias and allowing candidates who do not interview well to stand out. And as the world moves toward socially distanced interviewing processes, this technology becomes more invaluable.

Not only does this technology forefront the importance of a positive candidate experience, but it also speeds up the pace of traditional interviews. This is just one example of AI pervading the standard business model.

This introduction of AI as the initial point of contact for candidates brings up new challenges in identity verification. Today’s candidates are used to instant gratification. They can upload their resumes with the click of a button; in their minds, identity verification and screening should be just as quick and easy. But companies cannot sacrifice reliability for speed; it is easy for strangers to masquerade behind a computer screen. What’s worse, identity theft is bleeding into the real world. Do not be fooled by fluffed up resumes, fake diplomas, or stolen social security numbers. Automatic identity verification solves these problems without sacrificing the efficiency that drives companies to consider these innovative options in the first place.


Why InfoMart?

Partnering with a company that offers robust identity technology solutions has several benefits. In addition to increased speed and accuracy, you are gaining a dedicated business partner who will put your hiring needs first. InfoMart offers a variety of screening services, from ASAP ID to tenant screening to social media searches. Using a unique mix of automation and trained screening experts, we continually innovate our technology offerings to better serve our clients. For example, InfoMart’s RESTful API enables us to connect with any ATS, meaning your candidate’s background check results automatically populate into your business’s system of choice.

Today’s technology should be cutting recruitment times in half. Integrating an identity authentication program and new technology into your own business plan can be beneficial for your company as well. For a well-established program, take a moment to learn more about biometric identification software, ASAP ID or to request a demo.

About Tammy Cohen

Tammy Cohen, an industry pioneer and expert in identity and employment screening, founded InfoMart 30 years ago. Deemed the “Queen of Screen,” she’s been a force behind industry-leading innovations. She was most recently the first-to-market with a fully compliant sanctions search, as well as a suite of identity services that modernizes talent onboarding. Tammy revolutionized the screening industry when she stepped into the field, developing the first client-facing application and a due diligence criminal search that has since become standard for all background screening companies. Cohen has received national awards and honors for her business and civic involvement, including Atlanta Business Chronicle’s Top 25 Women-Owned Firms in Atlanta, Enterprising Women Magazine’s Enterprising Women of the Year award, the YWCA of Northwest Georgia’s Kathryn Woods Racial Justice Award, and a commendation in the 152nd Congressional Record.

About InfoMart

InfoMart has been revolutionizing the global background and identity screening industry for 30 years, providing businesses the information they need to make informed hiring decisions. They develop innovative technology that modernizes talent onboarding, including a first-to-market biometric identity authentication application and a verified sanctions search. The WBENC-certified company is a founding member of the Professional Background Screening Association, and they have achieved PBSA accreditation in recognition of their consistent business practices and commitment to compliance with the FCRA. The company is dedicated to customer service, speed, and accuracy, and it has been recognized for its success, workplace culture, and corporate citizenship with over 45 industry awards. To Get the Whole Story on InfoMart, please visit, follow @InfoMartUSA, or call (770) 984-2727.

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