Four Reasons You’re Losing Top Talent When Recruiting

Tammy Cohen, PHR, SHRM-CP

April 25 2019

Recruiting and placing candidates can be a difficult process even when there are an abundance of people searching for work. Low unemployment means employers need assistance finding top talent, but staffing companies are facing high competition for the people who have the skills and experience your customers need. Here are the reasons you might be losing out on the candidates you’re searching for:

1. Understaffed Staffers

Step one of a healthy pipeline of potential placements is taking a look at your own team. Finding people who have experience, talent, and the disposition needed to be a recruiter is a difficult task. The industry has grown exponentially since the end of the Great Recession. According to the American Staffing Association, the main concern among staffers in 2018 was the inability to find and retain top talent. This works on both sides of the equation. For recruiters to find top-tier talent, they need top-tier recruiters.

This may seem like a vicious cycle, but there is a way to overcome it. Investing in your current employees’ development can have a number of benefits, such as a better workplace culture. Focusing on your culture—particularly learning and development bolstered by top talent technology—will aid you in creating the skilled professionals your business needs.


2. Slow Recruitment Process

According to Glassdoor, the average hiring process takes almost 24 days, though this can vary depending on industry and job position. That’s the better part of a month that a candidate spends just waiting. The more hoops a candidate must jump through, the higher the candidate friction, the more likely you are to lose them. Ensure that every step in the process from the initial interview to the background check is efficient to avoid losing valuable talent to other offers. Look into processes that make the recruitment steps as simple as possible—including this mobile screening top talent technology that takes just 60 seconds to initiate a background check with verified identifiers.


3. Ghosting Candidates

Things like chatbots and canned emails can save you time, but the impersonal touch could cost you candidates. Lack of communication between a recruiter and a candidate can kill a potentially successful placement. In the current labor market, workers have options. In order to secure the talent your clients want, you need to treat each candidate as though they’re your number one priority. Otherwise, they will simply look elsewhere. Keep in touch via their preferred method of communication, be it email, text, or phone call. Touching base with candidates regularly is crucial to retaining talent.


4. Outdated Tech

In the past ten years, technology has advanced at a breakneck pace. Millennials and Gen Z, the two most tech-savvy generations to ever exist, are hitting the workforce in waves. If firms want to stay ahead of the game, they need to effectively utilize top talent technology.

Data and metrics have changed staffing in a big way, and it’s understandable that some recruiters feel lost in the tide. But by measuring and tracking your progress, you come to understand how to make your efforts more strategic and more effective. Shop around and ensure you have an ATS that works for your team and integrates seamlessly with any vendors you might choose.


About Tammy Cohen

Tammy Cohen, an industry pioneer and expert in identity and employment screening, founded InfoMart 30 years ago. Deemed the “Queen of Screen,” she’s been a force behind industry-leading innovations. She was most recently the first-to-market with a fully compliant sanctions search, as well as a suite of identity services that modernizes talent onboarding. Tammy revolutionized the screening industry when she stepped into the field, developing the first client-facing application and a due diligence criminal search that has since become standard for all background screening companies. Cohen has received national awards and honors for her business and civic involvement, including Atlanta Business Chronicle’s Top 25 Women-Owned Firms in Atlanta, Enterprising Women Magazine’s Enterprising Women of the Year award, the YWCA of Northwest Georgia’s Kathryn Woods Racial Justice Award, and a commendation in the 152nd Congressional Record.

About InfoMart

InfoMart has been revolutionizing the global background and identity screening industry for 30 years, providing businesses the information they need to make informed hiring decisions. They develop innovative technology that modernizes talent onboarding, including a first-to-market biometric identity authentication application and a verified sanctions search. The WBENC-certified company is a founding member of the Professional Background Screening Association, and they have achieved PBSA accreditation in recognition of their consistent business practices and commitment to compliance with the FCRA. The company is dedicated to customer service, speed, and accuracy, and it has been recognized for its success, workplace culture, and corporate citizenship with over 45 industry awards. To Get the Whole Story on InfoMart, please visit, follow @InfoMartUSA, or call (770) 984-2727.

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